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????◆导读
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字节跳动是世界上最有价值的初创公司，成立仅10年，就打破了增长记录。2021年，该公司在150个国家拥有19亿月活跃用户，员工总数超过11万人，营收达到惊人的580亿美元。字节跳动是如何取得持续成功的呢?我们认为，一个重要的促成因素是其创新战略，该战略依赖于一个共享服务平台。
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◆双语阅读
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bytedance uses its ssp platform differently from most companies. the company’s product teams or units don’t control their own operating resources. instead, many common business, technology, and operating functions (among them hr and legal) are centralized and organized into corresponding teams.?
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字节跳动使用其共享服务平台的方式不同于其他的大公司。该公司的产品团队或单位不控制自己的运营资源。相反，许多共同的业务、技术和运营职能（其中包括人力资源和法律）被集中起来，并整合到相应的团队中。
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the teams are highly specialized, so that the right people can be found and flexibly deployed as needed to each new venture. cloud and shared operational tools, some of which have been developed in house, allow bytedance to maintain this seemingly complex organizational setup. product and related teams still focus on serving customer needs, but they rely on different ssp teams to accelerate development and growth.?
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这些团队是高度专业化的，因此可以找到合适的人，并根据需要灵活地安置到每个新的投资项目中。云和共享运营工具，其中一些是内部开发的，让字节跳动能够维持这种看似复杂的组织设置。产品和相关团队仍然专注于服务客户需求，但他们依靠不同的共享服务团队来加速发展和增长。
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for example, when bytedance tasks a new venture team with investigating user needs and market opportunities, the team can go to the user-research specialists at the ssp for data support, saving time on market analysis. in other companies, these tasks are undertaken by the product team, which is rarely 
best equipped for such information gathering. subsequently, when a use case has been identified that justifies developing a new app or product feature, the product team is paired with engineers at the ssp level to develop the new product or feature.
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例如，当字节跳动给新的风险投资团队派发任务，调查用户需求和市场机会时，该团队可以向共享服务用户研究专家寻求数据支持，从而节省市场分析的时间。在其他公司，这些任务是由产品团队承担的，而产品团队很少完美配备这种信息收集能力。随后，当一个范例被证明值得发展成一个新的app或者产品特性时，产品团队将与ssp级别的工程师一起进行开发。
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in some cases, product teams customize existing technologies that have already been developed by the ssp. algorithms are a case in point. product teams at bytedance work with ssp algorithm engineers to fine-tune their enormously powerful recommendation engines. the ssp has also brought together other important teams: user-growth teams, which help identify and acquire desired users; content teams, which establish partnerships to acquire new content; analytics teams, which help to develop deeper user insights; and sales teams, which drive monetization.
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在一些情况下，产品团队客制化调整共享服务已经开发的技术。算法就是一个很好的例子。字节跳动的产品团队与共享服务算法工程师合作，对其强大的推荐引擎进行微调。共享服务还召集了其他重要的团队：用户增长团队， 助识别和获取目标用户；内容团队，建立合作关系获取新内容；分析团队， 助开发更深入的用户想法；以及推动盈利的销售团队。
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as expected, because so many capabilities have been centralized into this large ssp, the actual product teams tend to be small and focused, especially in the exploration stage. douyin, for example, began with just a handful of employees, and the education team began with just two. importantly, the relationship between the ssp and market-facing teams is symbiotic and mutually beneficial. it’s this virtuous loop of continued discovery and improvement that has enabled bytedance’s success.
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如预期所想，因为很多功能都集中到这个大型共享服务中，实际的产品团队往往规模较小且更加专注，尤其在摸索阶段。以抖音为例，一开始只有几个员工，而教育团队一开始只有两名员工。重要的是，共享服务和面向市场的团队之间的关系是共生互利的。正是这种不断发现和改进的良性循环成就了字节跳动的成功。
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本文节选自：harvard business review（哈佛商业评论）
发布时间：2022.02.24
作者：roger chen
原文标题：how bytedance became the world’s most valuable startup
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◆词汇积累
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1.venture
英 [?vent??(r)]美 [?vent??r]
n.(尤指有风险的)企业，商业，投机活动，经营项目
v.敢于去(危险或令人不快的地方)；小心地说，谨慎地做(尤指会使人烦恼或不快的事)；冒着(失去贵重或重要的东西)的危险
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2.customize
英 [?k?st?ma?z]美 [?k?st?ma?z]
vt.定制；订制，订做，改制(以满足顾主的需要)
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3.monetization
n. 货币化；确定法定硬币值
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4.virtuous
英 [?v??t?u?s]美 [?v??rt?u?s]
adj.善良的；品行端正的；品德高的； 德的；自命不凡的；自命清高的
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◆词组搭配
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1.rely on ?? 依靠；信赖
2.fall over ???跌倒，摔倒；绊了一跤
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◆写作句总结
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as expected, because so many capabilities have been centralized into this large ssp, the actual product teams tend to be small and focused, especially in the exploration stage.
结构:as expected, sb. tend to do sth.
不出所料，某人更倾向于做某事
例句:as expected, she tends to choose another team.????????
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